Title:
Marketing metrics : the definitive guide to measuring marketing performance
Author:
Farris, Paul
ISBN:
9780137058297
Edition:
2nd ed.
Publication Information:
Upper Saddle River, N.J. : FT Press, c2010.
Physical Description:
xv, 414 p. : ill. ; 24 cm.
General Note:
Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.
Contents:
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics.
Added Author:
Available:*
Library | Item Barcode | Material Type | Shelf Number | Status |
|---|---|---|---|---|
Searching... | 39292004207356 | Adult Bussiness & Economic (openshelf) | 658.83/MAR | Searching... |