Title:
Flash advertising : flash platform development of microsites, advergames, and branded applications
Flash (Computer file)
Author:
Fincanon, Jason.
ISBN:
9780240813455
Personal Author:
Publication Information:
Amsterdam ; Boston : Focal Press, c2010.
Physical Description:
xvii, 269 p. : col. ill. ; 25 cm.
Contents:
Flash advertising overview -- Designing banner ads -- Preparing and building ads -- Forms and data -- File optimization -- Third-party rich-media technologies -- Trafficking and tracking your ads -- Designing microsites -- Preparing and building microsites -- Driving traffic to your microsite -- Advergaming and applications -- Classes -- The memory game -- Case studies.
Title Subject:
Available:*
Library | Item Barcode | Material Type | Shelf Number | Status |
|---|---|---|---|---|
Searching... | 39292004237274 | Adult Reference | (R)006.696/FIN | Searching... |