Title:
Pricing segmentation and analytics
Marketing strategy collection, 2150-9654
Author:
Bodea, Tudor
Pricing
ISBN:
9781606492574
Personal Author:
Publication Information:
New York : Business Expert Press, 2012.
Physical Description:
160 p. : ill. ; 23 cm.
Series:
Marketing strategy collection, 2150-9654
Contents:
1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index.
Added Author:
Available:*
Library | Item Barcode | Material Type | Shelf Number | Status |
|---|---|---|---|---|
Searching... | 39292004262773 | Adult Bussiness & Economic (openshelf) | 658.816 / BOD | Searching... |