Title:
Business marketing management : a strategic view of industrial and organizational markets
Author:
Hutt, Michael D.
ISBN:
9780030291791
Personal Author:
Edition:
7th ed
Publication Information:
Australia : South-Western, 2001
Physical Description:
xxx, 716 p. ; 26 cm.
General Note:
Includes bibliographical references and index
Abstract:
This book is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing curriculum.
Subject Term: