Title:
60-minute brand strategist : the essential brand book for marketing professionals
Sixty-minute brand strategist
Author:
Mootee, Idris, 1958-
ISBN:
9781118625163
Personal Author:
Publication Information:
Hoboken, New Jersey : Wiley, c2013.
Physical Description:
x, 246 pages : illustrations (some color) ; 24 cm
General Note:
Includes index.
Contents:
Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author.
Subject Term:
Available:*
Library | Item Barcode | Material Type | Shelf Number | Status |
|---|---|---|---|---|
Searching... | 39292004352915 | Adult Non-fiction Book | 658.827 23 | Searching... |