Cover image for Warriors on the high wire : The balancing act of brand leadership in the 21st century
Title:
Warriors on the high wire : The balancing act of brand leadership in the 21st century
Author:
Gilmore, Fiona
ISBN:
9781861976116
Personal Author:
Gilmore, Fiona
Publication Information:
London : Profile Books 2003
Physical Description:
xxii, 264 p. ; 20 cm.
General Note:
Includes index
Subject Term:
Product management

Brand name products

Success in business