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Cover image for Customer analytics for dummies
Title:
Customer analytics for dummies
Author:
Sauro, Jeff
ISBN:
9781118937594
Personal Author:
Sauro, Jeff
Publication Information:
Hoboken, NJ : John Wiley & Sons, Inc., [2015]
Physical Description:
x, 324 p. : ill. ; 24 cm.
Subject Term:
Customer relations -- Evaluation

Customer relations -- Evaluation -- Data processing

Relationship marketing.

Consumer behavior -- Forecasting

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 39292004593719 Adult Bussiness & Economic (openshelf) 658.834 / SAU
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