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Cover image for Customer relationship marketing : theoretical and managerial perspectives
Title:
Customer relationship marketing : theoretical and managerial perspectives
Author:
K Malhotra, Naresh

Agarwal, James
ISBN:
9781944659745
Personal Author:
Publication Information:
Hackensack, NJ : World Scientific, 2021.
Physical Description:
xxii, 348 p. : ill ; 29 cm
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39292005087270 Adult Bussiness & Economic (openshelf) 658.812/KMA
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39292005054399 Adult Bussiness & Economic (openshelf) 658.812/KMA
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