Cover image for Accountable marketing : the economics of data-driven marketing
Title:
Accountable marketing : the economics of data-driven marketing
Author:
Rosenwald, Peter J.
ISBN:
9780324203592
Personal Author:
Rosenwald, Peter J.
Publication Information:
New York : Texere, 2004
Physical Description:
336 p. ; 23.5 cm
General Note:
Includes index, CD
Subject Term:
Marketing - Management

Marketing cost effectiveness