Cover image for Key marketing skills : turning marketing strategy into marketing reality, a complete action kit of strategies, tools and techniques for marketing success
Title:
Key marketing skills : turning marketing strategy into marketing reality, a complete action kit of strategies, tools and techniques for marketing success
Author:
Cheverton, Peter
ISBN:
9780749442989
Personal Author:
Edition:
2nd ed.
Publication Information:
London : Kogan Page , 2004
Physical Description:
386 p. ; 25 cm
General Note:
Includes index

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Item Barcode
Material Type
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Status
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39292004014816 Adult Non-fiction Book 658.8/CHE
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ACQ92164 Adult Non-fiction Book 658.8/CHE
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