Cover image for The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years
Title:
The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years
Author:
Mahajan, Vijay
ISBN:
9780131489073
Personal Author:
Mahajan, Vijay
Publication Information:
Upper Saddle River, NJ. ; Wharton School Publishing, 2006
Physical Description:
224 p. ; 24 cm
General Note:
Includes index
Subject Term:
Export marketing - Developing countries

International business enterprises - Developing countries