Cover image for Essentials of marketing research
Title:
Essentials of marketing research
Author:
Proctor, Tony
ISBN:
9780273694946
Personal Author:
Proctor, Tony
Edition:
4th edition
Publication Information:
England : Prentice Hall, 2005
Physical Description:
591p. ; ill. 23 cm
General Note:
Includes bibliographical references and index
Subject Term:
Marketing - Research

Marketing research - case study