Cover image for Foundations of marketing communications : a European perspective
Title:
Foundations of marketing communications : a European perspective
Author:
Pelsmacker, Patrick De
ISBN:
9780273703860
Personal Author:
Pelsmacker, Patrick De
Publication Information:
Essex : Prentice Hall, 2005
Physical Description:
328 p. ; 25 cm
General Note:
Includes index
Subject Term:
Communication in marketing - Europe

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