Cover image for The new marketing conversation : Creating and strengthening relationships between buyers and sellers
Title:
The new marketing conversation : Creating and strengthening relationships between buyers and sellers
Author:
Stein, Donna Baier
ISBN:
9780324200577
Personal Author:
Stein, Donna Baier
Publication Information:
Ohio : Thomson, 2005
Physical Description:
271 p. ; ill. 24 cm
General Note:
Includes index
Subject Term:
Customer relations

Business communication

Relationship marketing

Marketing