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Cover image for The breakway brand: how great brands stand out
Title:
The breakway brand: how great brands stand out
Author:
Kelly III, Francis J.

Silverstain, Barry
ISBN:
9780072262377
Personal Author:
Kelly III, Francis J.
Publication Information:
New York : McGraw Hill, 2005
Physical Description:
289p. ; 23 cm.
Subject Term:
Brand name products - Marketing
Added Author:
Silverstain, Barry
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