Title:
Eating the big fish : how challenger brands can complete against brand leaders
Author:
Morgan, Adam
ISBN:
9780471242093
Personal Author:
Publication Information:
New York : 1999
Physical Description:
286 p. ; 23 cm.
General Note:
Includes index
Available:*
Library | Item Barcode | Material Type | Shelf Number | Status |
|---|---|---|---|---|
Searching... | 39292001842051 | Adult Non-fiction Book | 658.827/MOR | Searching... |