Cover image for Marketing payback : is your marketing profitable
Title:
Marketing payback : is your marketing profitable
Author:
Shaw, David 1950-

Merrick, David, 1947-
ISBN:
9780273688846
Personal Author:
Shaw, David 1950-
Edition:
5th ed.
Publication Information:
New York : Financial Times Prentice Hall, c2005.
Physical Description:
xi, 511 p. : ill. ; 25cm.
Subject Term:
Marketing

Success in business
Added Author:
Merrick, David, 1947-