Cover image for The new business road test : what entrepreneurs and executives should do before writing a business plan
Title:
The new business road test : what entrepreneurs and executives should do before writing a business plan
Author:
Mullins, John W.
ISBN:
9780273708056
Personal Author:
Mullins, John W.
Edition:
2nd ed.
Publication Information:
New York : Prentice Hall/Pearson Education, 2006.
Physical Description:
xviii, 305 p. ; 24cm.
Subject Term:
New business enterprises -- Planning.

Marketing -- Research