Cover image for Strategic marketing management : a means-end approach
Title:
Strategic marketing management : a means-end approach

McGraw-Hill executive MBA series
Author:
Parry, Mark E.
ISBN:
9780071450935
Personal Author:
Parry, Mark E.
Publication Information:
New York : McGraw-Hill, 2001.
Physical Description:
ix, 275 p. : ill. ; 23 cm.
Series:
McGraw-Hill executive MBA series
Series Title:
McGraw-Hill executive MBA series
Subject Term:
Marketing -- Management.