Title:
Why customers do what they do
Author:
Cohen, Marshall
ISBN:
9780071460361
Personal Author:
Publication Information:
New York : McGraw-Hill, c2006.
Physical Description:
vii, 184 p. : ill. ; 24 cm.
General Note:
Includes index.
Contents:
Connecting with a moving target -- Do you BOGO? -- We finally got a piece of the pie -- Formulating your value equation -- The thinning middle -- The supersizing of America -- Did you just call me ma'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling customer.
Subject Term: