Beyond branding : how the new values of transparency and integrity are changing the world of brands

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Title:

Beyond branding : how the new values of transparency and integrity are changing the world of brands

Author:

Ind., Nicholas

ISBN:

9780749443993

Publication Information:

London : Kogan Page, 2003.

Physical Description:

236 p. : ill. ; 24 cm.

General Note:

Includes index.

Subject Term:

Brand name products

Product management

Added Author:

On Order

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