Cover image for Measuring marketing : 103 keys metrics every marketer needs
Title:
Measuring marketing : 103 keys metrics every marketer needs
Author:
Davis, John
ISBN:
9780470821329
Personal Author:
Publication Information:
Singapore : John Wiley and Sons (Asia) Pte Ltd, c2007.
Physical Description:
xvii, 408 p. : ill. ; 26 cm.
General Note:
Includes index.

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39292004038068 Adult Non-fiction Book XX(79026.1)
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