Cover image for Corporate social responsibility : doing the most good for your company and your cause
Title:
Corporate social responsibility : doing the most good for your company and your cause
Author:
Kotler, Philip

Lee, Nancy
ISBN:
9780471476115
Personal Author:
Kotler, Philip
Publication Information:
Hoboken, New Jersey : John Wiley & Sons, c2005.
Physical Description:
ix, 307 p. : ill. ; 23 cm.
Subject Term:
Social responsibility of business

Social marketing

Corporations -- Charitable contributions.

Corporate image
Added Author:
Lee, Nancy