Cover image for Sell the brand first : how to sell your brand and create lasting customer loyalty
Title:
Sell the brand first : how to sell your brand and create lasting customer loyalty
Author:
Stiff, Dan.
ISBN:
9780071470421
Personal Author:
Stiff, Dan.
Publication Information:
McGraw Hill

New York : McGraw-Hill, 2006.
Physical Description:
xx, 262 p. : ill. ; 24 cm.
Subject Term:
Brand name products -- Marketing

Customer relations

Consumer satisfaction

Customer loyalty