Title:
Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results
Author:
Wright, Jeremy
ISBN:
9780072262513
Personal Author:
Publication Information:
New York : McGraw-Hill, c2006.
Physical Description:
xiv, 321 p. : ill. ; 23 cm.
Contents:
Blogging basics -- Getting into the blogging mindset -- The power of blogs for business -- How your company can use blogs -- How to market your company using blogs -- Using blogs to increase internal communication -- Find out what's being said about your company & products -- Participating in your blog -- Dealing with negativity -- How to succeed in your blogging -- The future of business blogging.