Mind your x's and y's : satisfying the 10 cravings of a new generation of consumers

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Title:

Mind your x's and y's : satisfying the 10 cravings of a new generation of consumers

Author:

Johnson, Lisa, 1967-

Hanson, Cheri

ISBN:

9780743277501

Personal Author:

Johnson, Lisa, 1967-

Publication Information:

New York : Free Press, c2006.

Physical Description:

viii, 277 p. ; 24 cm.

Subject Term:

Young adult consumers

Generation X -- Attitudes

Generation Y -- Attitudes

Added Author:

On Order

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