Cover image for Branding across borders : a guide to global brand marketing
Title:
Branding across borders : a guide to global brand marketing
Author:
Gregory, James R.

Wiechmann, Jack G.
ISBN:
9780658009457
Personal Author:
Gregory, James R.
Publication Information:
USA : McGraw-Hill, 2001
Physical Description:
xxiv, 232 p. ; 22 cm.
General Note:
Includes index
Subject Term:
Brand name products - Marketing
Added Author:
Wiechmann, Jack G.