Cover image for Global account management : a complete action kit of tools and techniques for managing big customers in a shrinking world
Title:
Global account management : a complete action kit of tools and techniques for managing big customers in a shrinking world
Author:
Cheverton, Peter
ISBN:
9780749445386
Personal Author:
Cheverton, Peter
Publication Information:
London : Kogan Page Publishing, 2006.
Physical Description:
xiii, 242 p. : ill. ; 25 cm.
Subject Term:
International business enterprises -- Management