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Cover image for The 18 immutable laws corporate reputation : creating, protecting & repairing your most valuable asset
Title:
The 18 immutable laws corporate reputation : creating, protecting & repairing your most valuable asset
Author:
Alsop, Ronald J.
ISBN:
9780749445713
Personal Author:
Alsop, Ronald J.
Publication Information:
London : Kogan Page Publishing, 2004.
Physical Description:
xii, 306 p. ; 24cm.
General Note:
Includes index.
Subject Term:
Corporate image

Brand name products -- Management.

Corporations -- Public relations.
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