First in thirst : how Gatorade turned the science of sweat into a cultural phenomenon

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Title:

First in thirst : how Gatorade turned the science of sweat into a cultural phenomenon

Author:

Rovell, Darren.

ISBN:

9780814472996

Personal Author:

Rovell, Darren.

Publication Information:

New York : Amacom, 2006.

Physical Description:

x, 243 p. : ill. ; 24 cm.

Subject Term:

Gatorade (Firm)

Beverage industry -- United States

On Order

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