Cover image for Brands laid bare : using market research for evidence based brand management
Title:
Brands laid bare : using market research for evidence based brand management
Author:
Ford, Kevin
ISBN:
9780470012833
Personal Author:
Ford, Kevin
Publication Information:
England : John Wiley Publishing , 2005.
Physical Description:
158 p. ; 24 cm.
General Note:
Includes index.
Subject Term:
Brand name products -- Management.

Marketing - Research