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Cover image for Marketing management : knowledge and skills
Title:
Marketing management : knowledge and skills
Author:
Peter, J. Paul

Donnelly, James
ISBN:
9780073137636
Personal Author:
Peter, J. Paul
Publication Information:
New York : McGraw Hill, 2007.
Physical Description:
813 p. ; 26 cm.
Subject Term:
Marketing -- Management.

Marketing -- Management -- Case studies
Added Author:
Donnelly, James
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