
Title:
Management of a sales force
Author:
Spiro, Rosann L.
Stanton, William J.
Rich, Gregory A.
ISBN:
9780073529776
Personal Author:
Edition:
12th ed.
Publication Information:
Boston : McGraw Hill, 2008.
Physical Description:
xxiii, 584 p. : ill., maps ; 26 cm.
General Note:
"The purpose of this book is to prepare future salespersons and sales force managers. The 12th edition reflects the changing social and technological changes that will affect sales force managers during the 2000s. Emphasis is placed on how the Internet is affecting personal selling and sales management practices"--Provided by publisher.
Subject Term:
Available:*
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