Cover image for Influence and Persuasion : advertising & Marketing
Title:
Influence and Persuasion : advertising & Marketing

Influence and persuasion
Author:
Gifford, Clive
ISBN:
9780431098326
Personal Author:
Publication Information:
Oxford : Heinemann, 2006
Physical Description:
64 p. : ill. ; 27 cm
Series:
Influence and persuasion
Series Title:
Influence and persuasion
General Note:
Includes index