Title:
Basic marketing : a global-managerial approach
McGraw Hill/Irwin series in marketing
Author:
Perreault, William D.
ISBN:
9780072409475
Personal Author:
Edition:
14th ed.
Publication Information:
New York : McGraw Hill, c2002.
Physical Description:
xxxii, 815 p. : ill. ; 28 cm.
Series:
McGraw Hill/Irwin series in marketing
Series Title:
McGraw Hill/Irwin series in marketing
General Note:
Includes index.
Subject Term:
Available:*
Library | Item Barcode | Material Type | Shelf Number | Status |
|---|---|---|---|---|
Searching... | 39292004121369 | Adult Reference | (R)658.8/PER | Searching... |