Title:
Brand Asset Management : driving profitable growth through your brands
1st ed.
Author:
Davis, Scott M.
ISBN:
9780787950774
Personal Author:
Publication Information:
San fracisco : Jossey-Bass, 2000.
Physical Description:
265 p. ; 23 cm.
Series:
1st ed.
Series Title:
1st ed.
General Note:
Includes index.