Cover image for Services Marketing : An Asia-Pasific and Australian perspective
Title:
Services Marketing : An Asia-Pasific and Australian perspective
Author:
Patterson, Paul
ISBN:
9780733986789
Personal Author:
Patterson, Paul
Edition:
4th ed.
Publication Information:
Australia : Pearson, 2007.
Physical Description:
608 p. ; 25 cm.
General Note:
Includes index
Subject Term:
Service industries -- Australia -- marketing

Service industries -- New Zealand -- Marketing

Service industrie -- pacific area -- marketing

Customer services -- Australia -- Marketing

Customer services -- New Zealand -- marketing

Customer services -- pacific area -- Marketing