Cover image for Framework marketing management
Title:
Framework marketing management
Author:
Kotler, Philip

Keller, Kevin Lane
ISBN:
9780136026600
Personal Author:
Kotler, Philip
Edition:
4th ed.
Publication Information:
New Jersey : Pearson, 2009.
Physical Description:
xxii, 362 p. : ill. ; 24 cm.
Subject Term:
Marketing -- Management.
Added Author:
Keller, Kevin Lane