Cover image for The rise of brands
Title:
The rise of brands
Author:
Moor, Liz
ISBN:
9781845203832
Personal Author:
Moor, Liz
Publication Information:
Oxford : Berg , 2007.
Physical Description:
xi, 188 p . ; 24 cm
Subject Term:
Branding (Marketing)

Brand name products -- History

Branding consultants

Intellectual property -- Management

Marketing -- Social aspects

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 39292004126820 Adult Reference (R)658.827/MOO
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