Cover image for Consumer behavior and marketing strategy
Title:
Consumer behavior and marketing strategy
Author:
Peter, J. Paul

Olson, Jerry C.
ISBN:
9780071259354
Personal Author:
Peter, J. Paul
Edition:
8th ed.
Publication Information:
New York : McGraw Hill, 2008.
Physical Description:
554 p. ; 26 cm.
General Note:
Includes index.
Subject Term:
Consumer behavior

Marketing
Added Author:
Olson, Jerry C.