Cover image for Habit : the 95% of behaviour marketers ignore
Title:
Habit : the 95% of behaviour marketers ignore
Author:
Martin, Neale 1957-
ISBN:
9780131357952
Personal Author:
Martin, Neale 1957-
Publication Information:
New Jersey : Pearson Education, c2008.
Physical Description:
xvi, 191 p. ; 24 cm.
General Note:
Includes index.
Subject Term:
Consumer behaviour

Habits.

Change (Psychology)

Marketing -- psyclology aspects.

Marketing -- Management.