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Title:
The product manager's desk reference
Author:
Haines, Steven
ISBN:
9780071591348
Personal Author:
Haines, Steven
Publication Information:
New York : McGraw Hill, c2009.
Physical Description:
xxix, 704 p. ; 24 cm.
Subject Term:
Product management -- Handbooks, manuals, etc
Marketing -- handbooks, manuals, etc
Product differentiation
Business forecasting
Now product
On Order
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