Cover image for Shiny objects marketing : using simple human instincts to make your brand irresistible
Title:
Shiny objects marketing : using simple human instincts to make your brand irresistible
Author:
LaBonte, David A., 1953
ISBN:
9780470357675
Personal Author:
LaBonte, David A., 1953
Publication Information:
New Jersey : John Wiley & sons, c2008.
Physical Description:
210 p. ; 24 cm.
Subject Term:
Marketing -- Psychological aspects.

Product management