Cover image for Head in beds : hospitality and tourism marketing
Title:
Head in beds : hospitality and tourism marketing
Author:
Raza, Ivo
ISBN:
9780131101005
Personal Author:
Raza, Ivo
Edition:
1st ed.
Publication Information:
New Jersey : Pearson Prentice Hall, c2004.
Physical Description:
ix, 253 p. : ill. ; 24 cm.
General Note:
Includes index.
Subject Term:
Hospitality industry -- Marketing

Tourism -- Marketing