Cover image for Ice to the eskimos : how to market a product nobody wants
Title:
Ice to the eskimos : how to market a product nobody wants
Author:
Spoelstra, Jon
ISBN:
9780887308512
Personal Author:
Spoelstra, Jon
Publication Information:
New York : HarperCollins, 1997.
Physical Description:
275 p. ; 23 cm.
General Note:
Includes index.
Subject Term:
Marketing