Cover image for Essentials of crm : a guide to customer relationship management
Title:
Essentials of crm : a guide to customer relationship management

Essential series
Author:
Bergeron, Bryan
ISBN:
9780471206033
Personal Author:
Bergeron, Bryan
Publication Information:
New York : Joh Wiley & Sons, c2002.
Physical Description:
xiii, 220 p. ; 23 cm.
Series:
Essential series
General Note:
Includes index.
Subject Term:
Customer relations -- Management