Cover image for The new influencers : a marketer's guide to the new social media
Title:
The new influencers : a marketer's guide to the new social media
Author:
Gillin, Paul.
ISBN:
9781884956652
Personal Author:
Gillin, Paul.
Publication Information:
Sanger : Quill Driver Books, c2007.
Physical Description:
xvi, 236 p. ; 24 cm.
Subject Term:
Marketing -- Blogs

Social media -- Economic aspects.

Customer relations

Interactive marketing