Cover image for The new influencers : a marketer's guide to the new social media
Title:
The new influencers : a marketer's guide to the new social media
Author:
Gillin, Paul.
ISBN:
9781884956942
Personal Author:
Gillin, Paul.
Publication Information:
Fresno, CA : Quill Driver Books, c2009.
Physical Description:
236 p.: ill.; 23 cm.
Subject Term:
Marketing -- Blogs

Social media -- Economic aspects.

Customer relations

Interactive marketing