Cover image for Selling blue elephants : how to make great products that people want before they even know they want them
Title:
Selling blue elephants : how to make great products that people want before they even know they want them
Author:
Moskowitz, Howard R.

Gofman, Alex
ISBN:
9780136136682
Personal Author:
Moskowitz, Howard R.
Publication Information:
Nerw Jersey : Wharton school, c2007.
Physical Description:
252 p, ; 23 cm.
Subject Term:
Marketing

New product
Added Author:
Gofman, Alex