Cover image for Marketing that works : How entrepreneurial marketing can add sustainable value to any sized company
Title:
Marketing that works : How entrepreneurial marketing can add sustainable value to any sized company
Author:
Lodish, Leornard M.

Morgan, Howard L.

Archambeau, Shellye
ISBN:
9780132390750
Personal Author:
Lodish, Leornard M.
Publication Information:
New Jersey : Wharton School Publishing, 2007.
Physical Description:
xv, 318 p. ; 24 cm.
General Note:
Includes index.
Subject Term:
New business enterprises -- Management.

Business enterprises -- management

Entreprenuership

Marketing -- Management.
Added Author:
Morgan, Howard L.

Archambeau, Shellye